If you’ve spent anytime on the internet, you’ve certainly been solicited by vendors based on your search history. Being in the telephone industry I regularly receive e-mails for “white papers” comparing and contrasting different telephone systems. Is this a viable technique when you’re considering upgrading your phone equipment? I have three thoughts I’d like to share.

  1. The content is not as impartial as they imply. The easiest way to guess who is sponsoring this survey is to find the vendor of whom you have never heard. They are typically the vendor wishing to be considered with the major players.
  2. Expect to be contacted. In order to download this information you are required to register with your name, phone, e-mail, number employees, sense of buying urgency etc. Regardless of what you enter, you will be called, and soon; usually within 15 minutes.
  3. The information sent can not address your specific business issues.  These white papers can list a systems’ capabilities, features, capacity and relative cost. They can not be tailored to focus on the important things; increasing customer retention, adding to your bottom line or improving an internal process. You need a sales professional to accomplish this.

If you are in need of upgrading your telecommunications system and you would like it designed to address your company’s specific issues, we know where you can find that sales professional. Contact us at sales@selectteltech.com or call us at 815-282-5151. Internet access not required.

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