Posts Tagged ‘mobility’

ekt2With the snow falling, congress stuck in neutral and the improving economy started to rear its lovely head, many companies are considering capital investment with the updating of their telephone platforms to Voice over IP high on their list. There are some business owners who have weathered this recession by lowering both profits and expectations. They tell me that they will be interested in talking about upgrading but not until their phone system dies. While this may be the best strategy to maximize your 20+ year investment, there are downfalls. They are:

Your phone system will choose to die at a very inopportune time. There is never a good time to have a major component of your business fail. Lost calls mean lost revenue and more importantly, lost customers.

The cost to maintain and old phone system is greater than the cost to replace it. Just like that 2002 Oldsmobile, there becomes a time when monthly repair bills exceed the price of a new car payment. Phone system pricing has dropped considerably over the years. It’s a safe bet to say that the price of today’s new system will be lower than what you paid back  in 1998. 

Lack of current features means lost productivity.

  • Not having an IP phone system means no off-site employees, no networking with other systems, no advanced features and no using technology to drive new business.
  • Not having unified messaging means your voice mail messages will never be sent to your smart phone. Your customers don’t know you are out of the office. They think that you just don’t care.
  • Not having fax to the desktop means looking for faxes in piles of papers and manila folders instead of a folder on your computer.
  • Not having find me-follow me means that if you do have a customer call transferred off-site to your mobile device, they may be answered by your cellular voice mail and will have to call your company again to get their problem solved.
  • Not having CRM integration means that you can endlessly annoy your customer by asking them their account number, phone number, alternate phone number or address just for the privilege of selling them something. If you’d like a demonstration of how annoying this is, call your cable provider.

As you can see this ticking time bomb approach is not a proactive way to run your business. By giving your customers the best technology available, you make it easy for them to contact you, to deal with you and to buy from you. Make them want to die to do business with you instead of you dying from the lack of their business.

Every four years it’s leap year. Yes, I know that there is no leap year at the turn of the century; unless that year is divisible by 400. Anyway, we get an extra day this year. What shall we do with it? How about giving your business phone system a 48 month check up?

When you had your new phone system installed you’d have been lucky if it were designed correctly to make it easy for your customers to buy from you and hopefully easy for them get their billing questions answered so that they can pay you. Making it easy for your clientele to deal with your company is the key to customer retention.

As technology changes and competition for business increases, it behooves you to update how your business telephone system interfaces with your revenue stream; your customer base. Take this extra day to do a mental inventory. Ask yourself:

  • Are my incoming lines answered in a timely manner or are my customers hanging up and calling my competitors?
  • Is my Auto Attendant helpful or just annoying?
  • Does my voice mail tell my callers anything other that, “I’m either away from my desk or on the telephone”?
  • Is my system designed to get the callers to someone who can help them or just their voice mail?
  • Are my remote workers connected to my company via their smartphone? 
  • Am I using today’s technology (SIP, Unified Communications, Mobility) to add to my bottom line?
  • Do people find it easier to e-mail me than to call me?

If you answered yes, no or maybe to any of the above questions, that may be a reason to get the 48 month check up. Give us a call at 815-282-5151 or e-mail us (if you find it easier, oops!) at sales@slectteltech.com  If that be the case maybe we need to take the day off for a little check up ourselves.